The channel is targeted to the 60M Italians living around the world and to the people who love Italy, its culture and its beauty.
The programming schedule offers all the key prime time Mediaset programs and all the best of its general entertainment, fiction, fun, news, and soft news coming from the three mainstream TV channels.
Centovetrine (Soap) In a fashionable shopping mall in Turin, the lives of the various families who work in the mall. Passion, hard work, family ties and an intricate web of relationships.
Le Iene (Comedy/satirical show) sketches and reports. When the show started in November 2007, it was shown in a late night slot but due to its popularity, it was moved to Prime Time on Friday nights from February 2008.
Grande fratello 11 (Reality Show) The famous reality show in which a group of people live together in a large house, isolated from the outside world but continuously watched by television cameras is now in its 11° edition.
Amici (Talent reality show) now at its eighth edition. Aired on three time slots during the week: 16.15-16.50 from Monday through Friday, 14.15-16.00 on Saturdays and on Prime Time on Wednesdays. Amici is a school for teenagers who want to be singers, dancers and actors; participants have to attend lessons with experienced teachers and the time spent in the school is filmed by cameras.